Tuesday, December 11, 2007

Coffee chain Gloria Jean's enters India

International java concatenation Gloria Jean’s is looking to do Republic Of India a
manufacturing and sourcing hub. It is setting up its 2nd planetary coffee
roasting and blending unit of measurement here. According to sources, Gloria Jean’s has
finalised on a couple of locations and will bind up with North American Indian husbandmen to
procure Arabica beans, which will be blended with imported java edible edible beans from
Indonesia and Ethiopia. The
US-based java chain, which have more than than one-half of its 770 mercantile establishments in Australia,
announced on Monday that it was entering Republic Of Republic Of India through a tie-up with Citymax
India, the cordial reception and eating house arm of Dubai-based Landmark Retail. Citymax will put around Rs 50 crore for gap 100 supplies over the adjacent four
years. Citymax Republic Of India chief executive officer Ravi
Saxena says, “We program to put up 400 coffeehouses overall. Gloria Jean’s
cafés volition be bundled with Citymax’s PolyNation nutrient tribunals and
will also be a standalone.” Mister Saxena however declined to talk about
Gloria Jean’s bes after to beginning from India. Recently, a squad from Landmark
Retail had also gone to Commonwealth Of Australia to analyze the procedures of the java chain. Citymax have also invested an further Rs 2 crore for research and preparation in
food and beverages, according to Mr
Saxena. The first Gloria Jean’s
will be opened in Mumbai early adjacent year. According to Harish Bijoor
Consults laminitis Harish Bijoor, a java store like Gloria Jean’s would
require an investing of around Rs 80 lakh. Gloria Jean’s volition also retail
roasted java under the trade name name GJC, and Mister Saxena added that Citymax was
looking at java vending machines and wholesale as an option, since they had
the maestro franchise for Gloria Jean’s. Gloria Jean’s coffeehouses will
be of the size of 1,000 sq foot on an norm and will open up in the metroes first. There will also be a few 2,000 sq foot flagship supplies as well as littler 600 sq
ft kiosks. The java concatenation would be positioned a notch higher than Barista and
Café Coffee Day, and on a par with Costa Coffee, which have entered India
through a tie-up with the RK Jaipuria Group.

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